How negative PR can drive sales.
I never saw the Gillette ad, but the social media furore made me reach for my iPhone to google it. I imagine many others did the same....
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Diana Soltmann
Chairman and Founding Director at Flagship Consulting
London, United Kingdom
About Me
Experienced marketing and communications executive with strengths in board level counsel and issue/crisis management. Specialises in advising professional services companies, the financial services industry, not for profit, education and heritage.
Specialties: High level media and communication coaching. Presentation preparation and training. Branding and messaging, employee communications, restructuring support PR.
Diana Soltmann's Passles
Intelligence. Inspiration. Impact.
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Battle of the discounters....can newcomer Jack's make inroads into German territory?
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Bible Society fined £100,000 by ICO. Why the reputational cost could be higher.
Yep....it's happened...the first ICO fines are trickling through and even being an upright charity like the Bible Society does not...
The Shape of Water - Day Zero Heroes in Cape Town
'Would you like some water?' asked the driver of the car taking me to my hotel in Capetown. 'Yes please' I replied.
I was given a small...
How to make campaigns really work.
How do campaigns actually work? We all read about hundreds of campaigns from drugs to nutrition. But which ones work and how do you get...
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