How negative PR can drive sales.
I never saw the Gillette ad, but the social media furore made me reach for my iPhone to google it. I imagine many others did the same....
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I never saw the Gillette ad, but the social media furore made me reach for my iPhone to google it. I imagine many others did the same....
Micheal McIintyre referred to Aldi as the store you go to if you can't afford to go to Waitrose and Lidl as the store you go to if...
Yep....it's happened...the first ICO fines are trickling through and even being an upright charity like the Bible Society does not...
'Would you like some water?' asked the driver of the car taking me to my hotel in Capetown. 'Yes please' I replied.
I was given a small...
How do campaigns actually work? We all read about hundreds of campaigns from drugs to nutrition. But which ones work and how do you get...
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