"When a humble bard, 

Graced a ride-along, 

With Geralt of Rivia, 

Along came this song..."

Unless you've been living under a rock for the past couple of months, chances are you've heard of the new binge-worthy, totally obsession-inducing Netflix show - The Witcher. Or perhaps you don't like fantasy (shock, horror), and if that's the case you should probably stop reading here. 

As a communications professional and marketer, I must say there is a sense of 'magic' (yes, I went there) to a beautifully crafted marketing strategy. The best storytelling is emotive - and boy did The Witcher deliver. 

However, it's important to not make the same mistake Netflix did, failing to anticipate the level of buzz the song received (even releasing the song a month later). Brand advocacy and brand love are the holy grail in marketing, and when your audience doesn't just think but feel, well, job well done. 

After blowing up on social, the song has even reached new heights as fans petition for a 'Toss A Coin To Your Witcher' Super Bowl performance. 

Hopefully more prepared, let's see what they can do with Season 2.