The great, great, Terry Jones died earlier this week. The wonderful, warm, cuddly, hilarious, brilliantly brainy Terry Jones. The Terry Jones who was also the ultimate "naughty boy" - unafraid of being grossly repulsive, utterly odd, surreally weird, of exploding the establishment, ripping up the rule book, even of upsetting ... The Church.
He is rightly being remembered across the world this week - in papers, on TV, social streams are humming- for his maverick, brave, kind and funny genius. Of how he (and his Monty Python gang) revolutionised comedy and made us realise how FABULOUS being anti-establishment could be. Not just fabulous, but enduring. His, and the team's, creations live on and on, delighting (and no doubt appalling) generation after generation.
Jones's naughtiness is at the very heart of his comedic revolution. Being "naughty" is an (often winning) combination of challenging authority with a warm glint in your eye, of a cheeky grin and an all-embracing hug. Being naughty is not bad per se, but it defies convention, is brave, takes risks.
Being "naughty" can be the catalyst to great change. Unfettered from the shackles of being "good" frees us to break new ground, try new things, to be stand out and be remembered.
The world is in transition - changing governments, shifts in capitalism, climate emergency, societal unease. Perhaps it is no surprise that some of our emerging heroes (Greta Thunberg) and anti-heroes (Dominic Cummings) embody this "naughty" characteristic as they seek to effect change.
Flagship is in its own period of transition. New owners, new brand, new targets. We are being set our own challenges as we set to ride the changes ahead of us. We need fire in our bellies and grist in our mills. We need to broaden our shoulders, enjoy the bizarre, sharpen our wit and defy naysayers.
We need to embrace naughtiness. As Terry himself said: "Better get a bucket, I'm going to throw up"!"
Terry Jones: Monty Python star who helped to change the course of comedy