"Frankly their halo has slipped below their waistline" was the tart soundbite from Alan Duncan. 

It's interesting how the Oxfam PR machine has worked over the past few days. When the story broke there was a trickle of reaction. Oxfam duly posted the standard 'Our reaction to the allegations' on their social media feeds. It was business as usual for the rest of their coms and they carried on with tweets and commentary about local fundraisers, fashion shows and other activities. 

However, once the horror of what their leaders had been up to in Haiti sunk in, and the news had been amplified in the media, a torrent of negative reaction followed. Heads rolled and a sacrificial deputy CEO was offered up.

This scandal will hit not just Oxfam but the charity sector in general. Already bruised by Kid's Company's catastrophic collapse just three years ago and the recent aggressive 'begging letter' campaigns, charities now need to do more to improve their trust and standing?

There is no doubt that well run charities do an amazing job. Without them a lot of medical science, care and disaster relief simply would not happen. But just like the Harvey Weinstein affair and the President's Club these scandals have world wide and industry wide repercussions.  

The whole sector now needs to build bridges and be more transparent. They need to show more of what they do and nudge down the needle of the moral high ground. 

We need charities that have good governance, high moral values and ethical standards. The public needs to feel that the hard earned cash they put into the charity bucket goes to the cause it was destined for.