Challenge clients' thinking or be challenged has to be the agency motto. An agency has a clear role to add real value not just by bringing the big - or little - ideas to the table but by providing real insight to clients about their market and about new ideas, technologies or processes that should change their approach.

The benefit of an agency is that it is working across clients - we spot things that may elude a client who is immersed in their sector but does not have a wider perspective. Our clients like to know that we are their eyes and ears, that our experiences elsewhere could help them. 

We like to talk about being audience connectors, business introducers, thought provokers, behaviour influencers and ultimately game changers! But at the end of the day it is all about THE client - what is their particular need, how can our INTELLIGENCE, and INSPIRATION ultimately provide them with the IMPACT they need to make.