Swimming against the tide: the demise of The Pool
A lot has been said following the news of the closure of online publisher The Pool which was announced a couple of weeks ago, with...
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Cheers to Heineken’s Employer Branding Strategy
If you want to create a strong employer brand, there’s a few things you really need: insights (and ongoing feedback) from employees and...
How negative PR can drive sales.
I never saw the Gillette ad, but the social media furore made me reach for my iPhone to google it. I imagine many others did the same....
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