Why we need to ditch 'Millennial' marketing once and for all
I have been banging on for a while about the fact that I feel generation marketing is bull. Over the past few years I have seen countless...
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When the hype muddles the message
Talk around artificial intelligence (AI) has reached fever pitch; the technology has become the 'sexy' new thing for companies to be...
Reputation: making you think, feel and do?
Reputation matters - and can go some way to helping organisations through lean or changing times. This article focuses on smart vs....
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