How to make campaigns really work.
How do campaigns actually work? We all read about hundreds of campaigns from drugs to nutrition. But which ones work and how do you get...
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The power of a nudge
In 1965, Singapore was faced with many socio-economic problems. In order to thrive, the Prime Minister knew things had to change.
The dark side of AI
Almost all FS organisations are armed with Artificially Intelligent capabilities (or so marketing collateral would have us believe)....
Don't play it safe on social media
Social media is kinda scary for most executives but not for Elon Musk who seems to relish using the communications channels to highlight...
LDNR, innit.
If you don't understand the title of this blog, then you likely don't live in London, so this may not live up to it's full potential for...
Is This War?
Putin; like previous Russian strongman leaders - is trying to reshape the geo-political map. Unlike his predecessors, he is...
Scandal management or crisis management. What's the difference?
Oxfam, The Presidents Club, Barry Burnell and Weinstein are a just few of the massive scandals that have smashed into our lives....
Expect more of experts. And news.
Om Malik is absolutely spot on with this comment.
If you give access to 'editorial independence' for the price of 'expert...
Trump, the message master!
"Everybody hates his tweets, but at least people know what he’s really thinking"
Why can't politicians, business leaders and officials say...
Oxfam? Is the charity world in crisis?
"Frankly their halo has slipped below their waistline" was the tart soundbite from Alan Duncan.
It's interesting how the Oxfam PR...
The end of labels
I write a lot about the changing nature of audience targeting and how the traditional demographic segmentation no longer serves today's...
Travel: Capitalising on forecasts of increased consumer spend
Today Deloitte issued it's latest report on consumer spending on travel and leisure for 2018. According to its study, more spend is...
Giving meaning to purpose!
Why do your people come to work each day? I know their number one priority is to make a living but once they are at work are they sleep...
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