'Uber' energy is around the corner.
First we have a major announcement that the UK government is going to invest in battery technology. Then comes an announcement that it is...
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This is my brand....don't you dare fiddle with it!
" I don't really care what local marketing managers do to roll out their plans. But fiddle about with the brand equity and they are dead"...
Preparing for takeoff: the rise of the safety video
The in-flight safety video was once only about one thing: safety, safety, safety. It was designed to instruct passengers on what to do in...
Want to negotiate well? Then take your ego off the table!
Many years ago I worked with the most brilliant negotiator and mentor. His strategy was 'get close, agree a line in the sand privately...
China Blocks Winnie the Pooh
China is known for its extreme censorship, and this week it went one step further. The government has banned any mention or image on...
Cruising to a world of possibilities
Despite my years of support for the cruise industry, even I have to admit that it has, for quite some time, been one of the most...
Does our workplace allow us time to think?
Ever been in a meeting which has been totally pointless? Where no one listens but everyone interrupts? Did anyone take time out to reflect?
Why is bullshit still the language of corporates?
Have you heard the terms "knowlivater, performibutors, proactilopers, or winnowmats"? They are not a species of dinosaur but an attempt...
When branding becomes confusing... #QueenBey
Singer had twins a month ago. Announced it on Instagram with an over stylised image (#filter). World goes crazy.
If you don't know who I'm...
True, Faked or just half-baked?
We're all more than aware of the current obsession with "fake news" - I've even written a post relating to it before. But I'm growing...
Blockchain. Will it affect how we market stuff?
Last week my sister told me that the German consumer had decided to boycott eggs from a leading discount chain. Why? Because an...
Is M&S destined for the great supermarket in the sky?
Once it was thought the management team of M&S could run the country better than the current government. Once it was the brand that all...
The unalienable right to free Tweets?
Imagine for a moment that a malicious US terrorist cell started using Donald Trump's Twitter handle to spread fear about an impending...
When face to face is better!
There is no denying the multi-media nature of our communications world today; we regularly use a variety of paid, earned and owned...
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