Inspirational Bites

Busywork is not work

It's no secret that we are all busier than ever before. If we're not typing at a thousand words an hour (disclosure: that was a slight...

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Managing Expectations

One of the most important lessons to learn from last week's local elections is about expectation management. How Labour has been...

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The end of labels

I write a lot about the changing nature of audience targeting and how the traditional demographic segmentation no longer serves today's...

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