Many singletons this Valentine's Day will be trawling through Tinder, Grindr or Bumble, in the hopes of finding the love of their life or even love for the night. Dating apps have drastically changed the way we date - the notion of love may remain the same but the way in which people pursue romance has certainly changed. From handwritten love letters to "U up?" texts, and from long phone calls to 8-second snapchats...

A few years ago online dating platforms were a novelty and a new and exciting way to ensure a date. However, a negative cycle has begun to perpetuate for some; with the exciting thrill of swiping right the primary channel for dating, some people's friends stopped introducing them to potential suitors and have lost the ability to strike up casual conversation in a bar - now all that is left is hunting online for love. In fact, one of my best friends even calls her instagram her "shop window" - she feels she is more likely to find romantic interest online than in person.

This marketing professional, Mark Rofe, decided to take his "shop window" to the streets! He branched out from Tinder and advertised himself on a billboard in Manchester. He has since received more than 2,000 applications for dates - more than I ever received whilst single. Just a little reminder, to reconsider the traditional, expected route and think outside the 'Tinder'-box...