The killer detail in this story is that journalists will get paid if the introduction to an article persuades a reader to subscribe. 

That's new. 

That's got to warp journalists' writing, push them to sensationalise - compete to drive emotions. 

Short form copy that drives clicks isn't journalism - it's advertising. Advertising is great - but it's a quite different craft to unearthing and writing the news.

This is pretty important - It seems obvious that we need a functioning, profitable news media to inform the public in a democratic society . It's equally clear that News media has to be profitable to survive and be free from interference.

So even though every fibre in my body feels revulsion at the idea, credit where it's due - this is an interesting experiment to fight the decline of new profitability; let's see how it pans out for NewsCorp and the Herald Sun.