Reputation matters - and can go some way to helping organisations through lean or changing times. This article focuses on smart vs. mechanical watches; many have predicted the demise of the 'Swiss' mechanical watch but, as Rolex shows, there is more to the purchase of a watch than just having the convenience of 'time' on your wrist, you have your smart phone at hand for that.

The article explores that having built such a powerful brand and differentiated its watch from others, Rolex has not succumbed to the supposed disruption brought about by the smart watches.

But I also found it interesting to see that Rolex tops the Reputation Institute's reputation tracker - this is a watch brand associated with wealth and luxury yet it also scores highly in a host of other areas. The Institute believes that reputation is based on emotional connections and looks at seven dimensions that spark an emotional response that leads to action, essentially - think, feel and do!

It examines:

- quality of products and services

- how innovative and forward looking the business is

- what type of workplace culture does it offer

- how important is corporate governance

- is it a good corporate citizen

- how do its leaders behave

- and lastly does it perform well, is it profitable?

It takes a long time to achieve a good reputation and it has to be built on rounded and good foundations.  As Rolex shows!