In light of the recent breakdown/restructuring of the Tory party cabinet, the role of secretary of state for DCMS has been appointed to Jeremy Wright, former chief legal adviser to the Crown.

Wright is an accomplished criminal barrister, has held the office of Lord Commissioner of the Treasury, Parliamentary Under-Secretary of State in the Ministry of Justice and is the founder of the All-Party Parliamentary Group on Dementia in 2007.

Yet despite his apparent academic and political success, Wright's lack of a strong social media presence (having been inactive on his Twitter since 2015) has led him to be criticised by the media in regards to how he will handle the responsibilities his new role at DCMS will entail.

The DCMS oversees the UK's technology sector and his appointee, Mrs May, has already been earmarked as having a misdirected approach to handling the tech sector for the UK - being labelled by critics as using the topic of tech as little more than a 'pliable pawn' in the party's narrative to convince the electorate that the Conservatives are building a stronger Britain, post-Brexit.

Yet why then do we still see the media chastise Jeremy Wright for things like his lack of a social media presence on Twitter? The answer may lie in our frustration, that in the age of digital communication and in a globalised world, our technology 'front man' in government has neglected any attempts to engage with one of the most widely used tools, to communicate with the electorate and stay in-tune with the views of the general public and fast-moving media outlets.

A lesson any organisation can learn from this article is that, regardless of the accomplishments and ability of your company and executive team - remembering the simplest thing like keeping your twitter presence active and up to date, can boost your likeability amongst the public and help you to appear engaged.