Marketing Week recently ran its annual Career and Salary Survey to determine the key people issues facing the marketing industry, and surprise, surprise - it revealed the importance of flexible working to the majority of those surveyed.

Helping employees achieve a better work life balance has to be a core part of any retention strategy today, and it is not just millennials that are interested in their own well-being but all generations. Flexible working does not just mean home-working but recognising that everyone works in a different way. If increasing productivity and performance are 2018 goals then maybe it is worth being open-minded about how, when and where your people work.

But that does mean giving careful thought to certain issues:

- setting clear goals and trusting your employees to deliver them 

- employees need to know that raising work life balance issues does not impact on their progression

- showing that 'presenteeism' is not your style

-  being a role model to show it is ok to work from home or at different times

- considering if you have the right technology to allow flexible working and determining protocols

Lastly, think about other options to show that you are aware of the need for balance - maybe career breaks, or mindfulness sessions. In other words be open to new ideas but be very clear about the end game, creating the right environment so that everyone is comfortable and contributing commercially.