A fascinating survey has been released by the Institute of Practitioners of Advertising (IPA) which reveals how we spend our time consuming media. Inevitably it reveals a difference between 'all adults' and younger audiences; but also a growing fragmentation as new technologies, platforms and media channels bring a wider choice of content.

It also reaffirms the importance of mobiles - as if we didn't know that! And the dominance of Facebook! Essential reading for anyone planning communications campaigns!