Quick thought experiment for you... Imagine the production company behind a smash hit series find out that another company is stealing their IP and using it for commercial gain. Imagine the cease and desist letter they write. Think of three words to describe the tone of the letter...
The letter that Netflix's Stranger Things legal team have put together is absolutely perfect for a bunch of reasons.
1. The lawyer 'feels' like they're representing the show and all it stands for, not just their legal interest. They are a key touch point for the brand.
2. It recognises that the company who used their IP did it because they love the series and treats them with respect.
3. It acknowledges that social media is a thing - and that even a cease and desist letter can help build the cult following.
4. It is an effective cease and desist notice.
Our lawyer clients are regularly looking for the right tone of voice to write marketing and communications content to be more engaging. This is the first time that I'm aware of that brand has been taken so much to heart within the practice of law itself.
From a brand point of view - this is gold. Every single touch point of your firm makes an impression. This one is worth a read.
LOGAN SQUARE — We've got bad news for anyone who assumed the wildly popular "Stranger Things" pop-up bar would get an extended run. The Netflix legal team sent an adorably nerdy — yet firm — letter to the folks behind the pop-up, insisting the bar close by the originally scheduled end date, Oct. 1. "Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up," the letter reads. "You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build."