If I used this post to run a poll on how many people regularly spend time scrolling down the sidebar of shame on the Mail Online I am sure that an overwhelming majority would tick the 'yes' box.  I am one of these people, perfecting my browsing technique over the past few years for maximum consuming and, personally, I don't see why this is a problem.

Mail Online has simply fed into our desire to leave behind the intensity of real news and, just for a minute at least, imagine what it is like to be rich, famous, living in Beverly Hills and going to yoga twice a day. Oh what a life that would be!

But as Caitlin so rightly points out, a dark shadow has slowly been creeping up on celebrity gossip magazines and sites. The tone has shifted from harmless and fun 'through the keyhole' type stories, into trolling, body and  humanity shaming, which many of us find difficult to stomach. 

Sales of these magazines are declining but publishers are not looking at themselves closely enough. Whilst appetites for information and analysis are indeed increasing, the need for escapism has not gone away and it never will. Consumers are simply finding new places to get their fix. 

I am a big fan of print media and, like Caitlin, I hope that celebrity magazines start to refocus their lens and look at themselves as the catalyst for change. And if they don't, well, it looks like we may all be reading The Economist on the beach.