Have you heard the terms "knowlivater, performibutors, proactilopers, or winnowmats"? They are not a species of dinosaur but an attempt at 'innovative' language that a frumpy leading law firm used to attract young recruits.
What is it with business people these days? They are always "drilling down" or "reaching out", providing a "road map" with "swim lanes". No wonder there is a communication problem at the top.
If you really want to connect with your shareholders, your customers and your employees you have to tell it how it is. They are not stupid and can see straight through ridiculous gobbledygook to the truth bubbling underneath.
Use simple, powerful emotive language. Short and to the point. Use language that everyone can understand and not just fellow corporates. Successful leaders know how to motivate and inform with just a few words. So please lets 'fight them on the beaches" and go "once more into the breach" to kill corporate speak forever.
Silver belongs to Angela Ahrendts who, in a Burberry annual report, wrote the most mysterious sentence ever composed in the English language: “In the wholesale channel, Burberry exited doors not aligned with brand status and invested in presentation through both enhanced assortments and dedicated, customised real estate in key doors.” I have showed it to business experts over the years, but no one has ever been able to explain why a raincoat maker could be talking so intently about doors. The runaway winner and deserved gold medallist is John Chambers who, while CEO of Cisco, fired off an email to underlings beginning “Team”, and ending: “We’ll wake the world up and move the planet a little closer to the future.” He has used plain words and simple syntax to produce the most terrifying piece of bullshit ever.