It was just announced that the All England Lawn Tennis Club and IBM are introducing a whole range of innovations for this year's Wimbledon Championship. These include automated highlights and augmented reality. Perhaps the most interesting however, is an all-knowing chatbot called ‘Ask Fred’, named after Fred Perry.

'Ask Fred' is just another chatbot launch in a recent wave of accessible AI such as TFL's TravelBot, Ticketmaster Assistant and's Lara. Many of these launches are add-ons to Facebook Messenger and most are focused on delivering efficient customer service. In an instant gratification economy, it's no surprise the demand for multi-channel, fast and reliable customer service is on the rise. In fact, Gartner has predicted that by 2020, 85 percent of a customer's interaction with a company will be conducted without speaking to a single human.

Currently two out of three consumers don't realise they're using AI and, considering Facebook's recent developments whereby their chatbots are learning to negotiate, soon enough we probably won't be able to tell the difference between talking to a bot and a human being. AI is here and making bountiful leaps everyday so we better embrace the bots. With that in mind, Fred, where can I buy a jug of Pimms?