We all quite enjoy the image of the Big Bad Bank - only interested in lining its own pockets. But occasionally they can pleasantly surprise you...

A number of firms stepped into this case to intervene when a British woman was denied a visa for her partner in Hong Kong. Backwardly (for such an international city) visa rights in Hong Kong are still only given to heterosexual partners.

This is a warm fuzzy feelgood story where corporates stand up for general humankind. And whilst it was mostly motivated by the need for financial institutions to remain competitive internationally (by ensuring they are an attractive employment option for everyone) it's still great PR.

See if there's somewhere your client can provide comment, guidance or support, to align their image with one we consider belonging to the greater good. Remember, sometimes even the Big Bad Wolf can have a soft side.