The past week has seen a number of incidents recorded that have gone viral damaging the reputation of the organisations and individuals concerned. In his Inc column my colleague Steve Cody from Peppercomm highlights what went wrong and how organisations should respond.
All four waited far too long to respond to horrific videos and global social amplification of their misdeeds before responding (or not responding at all) to a mega reputation crisis. The new, and emerging enemy, to every organization's most important asset, reputation, is negative videos that go viral, dominate the news of the day and do incalculable damage to all of the brand equity built up until that point. Here are four tips you MUST follow if something you, or your employees, said or did that was dead wrong and becomes the news of the day: