There's been a period of PR blunders recently, making you think who's advising these people? First we had the Pepsi and Kendall Jenner fiasco. Where Pepsi was accused of trivializing the Black Lives Matter movement, and appropriating imagery from serious protests to sell its product - hence why the advert has now been pulled. The advert would have had to go through a multitude of people to get approval, clearly no one saw any hint of a problem (possibly because of the demographics of the board?)
Then we had the United Airlines crisis, where a doctor was forcibly removed from his seat, as the airline had overbooked and needed space for its staff. In itself this crisis is bad enough, but the CEO couldn't simply state that there was an internal investigation underway (as so many other large corporations would have ), but instead went out his way to release a statement defending his staff. Commenting that the passenger had been "disruptive and belligerent". Employees were "left with no choice but to call Chicago Aviation Security Officers to assist in removing the customer from the flight". United have now since lost $1 billion from their stock value, and opened the flood gates to countless mocking memes.
Sean Spicer, Donald Trump's press secretary, called the incident "troubling". A description that pales in comparison to what he was about to unleash on the world. In a press conference, while discussing the situation in Syria, Spicer claimed that Adolf Hitler, who gassed millions of Jews during the Holocaust, did not use chemical weapons on his own people in the same way that Assad is doing. Even referring to concentration camps as "Holocaust Centers" as he tried to backtrack. And all this came on the first day of Passover - one of the holiest days in Judaism which has been used as metaphor for the oppression that Jews faced throughout history.
Sean Spicer is meant to keep Trump out of hot water (a constant and impossible task), his job is to spin news, not create news about himself that distracts from the role. Clearly the man with one of the most senior communications jobs in the world, should not be in the role - he has no idea what he is doing and at any other company would have been fired a long time ago, let alone be considered for the job!
So there we have it, a week of PR blunders, each one worse than the last. Who's advising these people? Certainly not us!
White House Press Secretary Sean Spicer has apologised after declaring that Adolf Hitler did not use chemical weapons during World War Two.