It's every PRs worst nightmare. You put forward a spokesperson, brief them, media train them, do everything you can to prepare them... and it all goes t*ts up.

I'm sure you, along with the hundred thousand others, have seen the viral video of Professor Kelly getting interrupted by his two children during a home webcam interview. But it's not all a catastrophe for a number of reasons, its hilarious and the Professor deals with it in a highly likeable way (panicking but also trying so so hard to keep his cool and deal with it as discreetly as possible). On top of that it's probably one of the most shared videos of the year which can't be all bad news for Pusan National University.

Almost as good as the time a taxi driver was interviewed after being mistaken for a music streaming expert.