From light-hearted Harmbe Harambeface to more alarming tales of election rigging and conspiracy leading to armed attacks, fake news is everywhere. Yet the repercussions can be disastrous if your brand is swept up in the furore surrounding one of these click-bait stories. Whilst social sites and news outlets are talking about how to prevent fake news getting picked up, it doesn't look likely we'll have a vaccine anytime soon (despite what Cambridge says).

So how can you protect yourself in the "post-truth"  world?

Our Peppercomm colleague has written an excellent 4-tip article about how brands should be prepared for fake news. Take note, and be ready to defend your brand.