Donald Trump's originally named son managed to successfully rile the world with another incendiary tweet this week.

Without beating around the bush - I think Trump senior and Trump junior are buffoons. I am at perfect liberty to say this. However, when representing a brand you must be somewhat more careful when political rhetoric is being flung around and you've inadvertently been dragged into the mix. 

I was full of admiration for Wrigley's succinct response to the drama unfolding on twitter. The opportunity could have been used as a PR stunt and generated X billion pieces of coverage. Instead, their response was brief, deadpan and said it all. Sometimes you can't completely avoid politics.

I don't know about you but I really fancy a bag of skittles...