Donald Trump's originally named son managed to successfully rile the world with another incendiary tweet this week.
Without beating around the bush - I think Trump senior and Trump junior are buffoons. I am at perfect liberty to say this. However, when representing a brand you must be somewhat more careful when political rhetoric is being flung around and you've inadvertently been dragged into the mix.
I was full of admiration for Wrigley's succinct response to the drama unfolding on twitter. The opportunity could have been used as a PR stunt and generated X billion pieces of coverage. Instead, their response was brief, deadpan and said it all. Sometimes you can't completely avoid politics.
I don't know about you but I really fancy a bag of skittles...
A spokeswoman for Wrigley later told the Guardian that Trump Jnr’s analogy was inappropriate. “Skittles are candy. Refugees are people. We don’t feel it is an appropriate analogy,” she said. “We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.”