Sometimes you come up with that creative, game-changing idea with the click of your fingers, other times serious brain squeeze is needed.
So when inspiration doesn't come, how can we boost our creativity and help switch on that imaginary light bulb?
The first step is to take yourself out of the everyday environment - leave that office, home study or wherever you usually sit down to do your thinking. Removing yourself to work somewhere with a different 'buzz', taking a relaxing bath, stretching those legs and opening your eyes to the wider world can help to lift the lid on your inspiration.
The information overload from which we suffer can render us stagnant, blindly trucking on until we hit a brick wall. The simple ideas listed in this article may help us all to become more creative in our thinking, and that can only ever be a good thing.
To be successful, businesses need innovation, and that requires creative thinking. Former advertising agency creative director Jack Foster says ideas are the "wheels of progress," and warns that without them "stagnation reigns." "There’s never been a time in all of history when ideas were so needed or so valuable," he writes in his book How To Get Ideas. "We live in an age so awash with information that at times we feel drowned in it, an age that demands a constant stream of new ideas if it is to reach its potential and realize its destiny."