Corporate Social Responsibility (CSR) is often an area in which big corporates get stuck and non-financial reporting has become a much more essential part of annual reports. On top of this, it is constantly being touted that freshly recruited millennials value more meaningful work at companies that align social interests with their own. As a result CSR is being thrust to the top of the agenda.

Airbnb have won at CSR. Offering a service which no one else can provide, in times of need, at no cost to themselves. They engage with local communities, allowing their hosts to feel part of something bigger. Really, if a bank allows their employees to take 1 day off a year to go and mow the lawn at a community centre, is it really adding value? Or are they just operating a tick-box exercise which means they can say all employees are engaged in CSR when publishing their yearly responsibility report?..