Since going live last week, the new Bodyform ad 'Blood' has been hugely popular. And for good reason. Its message is simple, clear and concise - periods should never limit women. It also resonates with women all over the world, empowering them and highlighting an issue that its products speak to—the frustrations of being active on your period. 

This campaign makes Bodyform stand out in an industry that often glosses over the squeamish blood related truths of 'that time of the month'. It is about time other brands look to do to the same, creating campaigns that don't sugar coat the truth. By facing the realities, appealing to something that actually rings true with the consumer, and using a thought-provoking hook, brands are a lot more likely to win campaign glory.