I must admit the Instagram logo change had passed me by until I read this piece. But it is fresher and more of the moment. Having seen the change in its visual look I am now interested in understanding more about the bigger Instagram picture and its direction. Some people don't think logo changes matter but as a visual representation of a company and its purpose, any logo change is an indication of renewed direction.
The meteoric rise of Instagram is indisputable. But how credible is it that this can be linked to the dramatic change to the logo? Moving completely away from the retro nod to the polaroid camera, the new design is minimal and vibrant, in line with other app logos such as Whatsapp and Google.