This guy just blows me away. From tough beginnings in rural South Africa to a Silicon Valley multi billionaire, taking on at least four (and now possibly five) of the largest challenges facing mankind - he's marking himself out as the man of the century already - and we're only 16 years in. 

So far we have: Renewable energy mogul (like Edison), inventor of new type of massively popular car (like Ford), creator of new form of international finance (like JP Morgan) a potentially a builder of a new type of transport (like James Watt) and coloniser of Mars (are you kidding?) and now potentially a creator of a super-human race- he really needs to let someone else have some fun!

It's tempting to see him as otherworldy, but actually he's really normal - if a little cleverer, braver and more tenacious than most. What strikes me most of all is what it means to me, in my humble life, helping run a mid-size communications consultancy in sunny London. 

The comparison might seem insane, but the thing that I think is inspiring is the audacity, coupled with the ability and determination to succeed. And I can see parallels in the world around me.

Two years ago we started taking on projects with trusted clients that pushed ourselves into new areas of execution, they loyally stuck with us, and I'm sorry to say it was really really tough. We made some mistakes, and almost lost some valued relationships along the way - but we learned and we persevered.

Now I look at the work we produce (I've just proofed five PRWeek award entries, and the work is of such a high quality I'm frankly beaming). The thing is - now we have proven we can stretch, we want to stretch again - see how high we can fly.

It's tempting to see 'rock stars' such as The Incredible Musk as 'one-offs;' people who are 'out there' - what I've seen - watching this team of people develop so rapidly - is that if we are brave enough to take on the biggest challenges that we can stomach, and have the right posture to deal with setbacks; to learn from our (my) mistakes - we just get in the habit of doing extraordinary things.

After all it's not rocket science, or brain surgery (unless you're Elon Musk, in which case - it's both).