For a number of years now we have not talked about Flagship Consulting being a public relations consultancy. We refer to ourselves as marketing communications experts because much of our work is about brand development , digital, sales enablement as well as our traditional reputation building activities. It looks as if we are not alone. So is it time to ditch the PR tag?
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An analysis of the PRWeek Top 150 PR Consultancies table reveals that fewer than a fifth of agencies now have the word ‘PR’ in their name, for example. Comparable data on in-house teams is not available but, speaking with members, relatively few term themselves as ‘PR teams’.
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