For a number of years now we have not talked about Flagship Consulting being a public relations consultancy. We refer to ourselves as marketing communications experts because much of our work is about brand development , digital, sales enablement as well as our traditional reputation building activities. It looks as if we are not alone. So is it time to ditch the PR tag?
An analysis of the PRWeek Top 150 PR Consultancies table reveals that fewer than a fifth of agencies now have the word ‘PR’ in their name, for example. Comparable data on in-house teams is not available but, speaking with members, relatively few term themselves as ‘PR teams’.