Inspirational Bites

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Adding value - the agency conundrum

Challenge clients' thinking or be challenged has to be the agency motto. An agency has a clear role to add real value not just by...

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So the writer who breeds more words than he needs, is making a chore for the reader who reads...

It was recently reported that staff at the Bank of England have studied the writing style of Dr. Seuss in an effort to make their...

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Why comms is at the heart of every crisis

As I'm sure you already know, this weekend was a pretty turbulent one for British Airways. A critical IT failure meant hundreds of...

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What we can learn from Jeremy Corbyn's PR blunder

Jeremy Corbyn is campaigning to win the UK general election on Thursday 8th June. Today, he is specifically campaigning on his party's...

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Underestimating the power of tourism

It was revealed this week that tourism organisation leader, Brand USA, is at threat of elimination following budget cuts in the US....

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If Bitcoin is the new gold, what's the new bitcoin?

With Bitcoin at record high this week, reaching above $2,700 for the first time, it's one of the top news stories. 

This staggering amount...

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Clickbaiting Tragedy

When the BBC News app notification pops up on my phone these days, I look at it with a sense of fear, which was substantiated as I woke...

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Lordshipbots

The legal sector has oft been called one of the most ripe for innovation. Traditional to the point of archaic, and hierarchical to the...

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Rail becomes sexy

Expedia's President had identified rail as part of their expansion strategy at the PhoCusWright conference in Fort Lauderdale back in...

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Finnishing School

Having spent a fascinating morning talking about the link between education, innovation and commercialisation, and as as a mother of...

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Back off from my journey, I'm concentrating!

I love Masterchef. Love it. I love the regular Masterchef, I love the Professionals, I love Junior. I don't love Celebrity Masterchef -...

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Robots leading the way to retirement

Speculation surrounding robots is becoming increasingly dramatic: here, we are told that they will render many of us useless, and we will...

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French debacle shows Mrs May right to avoid TV debate

"French election gets dirty: Insults that marked a fierce debate." BBC News.

Well, that was embarrassing.

Following in the footsteps of a...

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Life is short so spend it well!

Is the feedback from M&S customers. Hence the title of their new marketing campaign is 'spend it well'. Not sure how that is going to go....

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Yes, we can have a ball in retirement!

Saga, Aga and Gaga. That really does explain the phases of retirement . And yet the average consumer has a deep mistrust of anything...

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That light-bulb moment!

I once had a client who said that his CIO - a Chief Innovation Officer - should be locked away in a cupboard and only allowed out on a...

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Great news! We are going to die sooner than expected!

Doom gloom and despondency has always surrounded the pensions industry. But according to the delightfully titled 'Continuous Mortality...

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News hijacking is not dead

Last week, leading fashion house Balenciaga revealed it's latest handbag creation. However, fans soon noticed something familiar about...

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Don't snarl and snap at me!

I don't want to be 'rebuked' or 'lashed out at' nor do I want to be 'lectured' or 'patronised.  In this world of endless elections why...

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Research findings: beware

In this industry, we all LOVE a great piece of research. I am definitely guilty of badgering clients to send over more research and more...

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You can do more than you think...

Elon Musk asked... "What's important to the future of mankind as I see it?" And what can I do about it?" He works from first principles...

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