Inspirational Bites

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The Existentialism of Mr Bounce

Pure joy can often be found in unfettered, unencumbered writing - writing with no purpose other than to amuse, confound or please. ...

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unknownx500

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Stats simple

As the population's attention span has become shorter and shorter - jumping from app to app, and sprinting from one site to the other,...

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unknownx500

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Social Streaming & The Battle For Online Video

The average American is now consuming 5.5 hours of video content every day and the battle to win viewers attention is hotting up....

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unknownx500 jsawkins

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Listen but don't forget to act on what you hear!

I found this article about 'listening' to employees a sharp contrast to the BBC TV programme I watched last night about Salford FC (the...

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unknownx500 sk8geek

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Even actuaries have the urge to do it!

Despite all the warnings from govt and other financial bodies the urge to keep pension savings secure in a bank account seems to be too...

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unknownx500 tao_zhyn

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A sharp descent for British Airways?

This week it has been reported that British Airways has dropped the number of meals served to Economy passengers on long haul flights in...

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unknownx500

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Start ups have to talk about trends not products

Thought leadership is a much used phrase within our space but the quote below highlights that it is not just important for established...

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unknownx500

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What's the motto with you?

This Monday Note piece wonderfully highlights some of the absolute fluffy tosh that comes about when marketing leads the company motto....

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unknownx500

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Sexism complaints for Sprite

Sprite's intention for an effective campaign was certainly there, and if #BrutallyRefreshing was used in a more creative and tasteful...

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unknownx500

0 0 0

Data Mining Comes Up Trumps

Data mining has come up trumps, by providing us with some insight into Donald Trumps' tweeting behavior, which as we all know can be very...

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Hey, I am a brand. Wanna go out with me?

We all love a brand right? 

Mad Men taught us well.  We know how important a brand is.  That the very act of buying a brand says something...

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unknownx500

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Hit or miss? You tell me, is IKEA's advert genius?

It seems like all I am writing about these days is TV adverts...I promise this isn't because I just sit watching TV every evening...

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unknownx500

0 0 0

Traditional media still trusted source

The perception is that we consume media via apps or snapchat or Instagram and that is increasingly the case. But this research shows that...

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unknownx500 myrealnameispete

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AMP - Coming To A Search Engine Near You

For those of you who aren't aware AMP (accelerated mobile pages) is an open source protocol which hopes to drastically speed up the...

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unknownx500

0 0 0

The power of influencers

We need to encourage brands to think differently when communicating with audiences - especially since social is causing a massive shift...

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unknownx500

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The Simpsons Endorse Hilary Clinton

Is this Hilary Clinton's best endorsement yet? The Simpsons has released a clip showing Marge & Homer watching a campaign ad, where the...

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unknownx500

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