Inspirational Bites

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How Snapchat is Changing the Rules of Social Advertising

The Snapchat phenomenon has left many big brands and non-millennial marketers scratching their heads with raised eyebrows. The barriers...

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Spoiler Alert - John Snow ahead

As someone who likes to flick to the end of the book before she has finished to -  [a] work out if I have got it right and [b] in case,...

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Can you really trust the numbers?

With the Brexit vote looming, campaigns on both sides are clamouring to shout the loudest, and with the most authority. In light of both...

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How to prove that PR drives sales.

I hear a tremendous amount of tosh spoken about the commercial measurement of PR results. Here, the InBev CMO asks the question that...

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Using the f-word in EU referendum ads - is this really the right way to go?

I strongly support campaigns that encourage the under-35 age group to get involved in political matters - in this case - the EU...

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Presentation really is everything

I was interested to read this article on CIPR this week discussing the importance in good design when looking to attract attention and...

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Are robots welcome in hospitals?

We're still a few years away from having robots operate on us, but the next best thing is having a robot receptionist tell us which way...

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Please don't let my mum start snapchatting

The app which is dominated by tweens, teens and early twenties generation is now being infiltrated by those much older.

Data from...

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Smarter Than A Search Engine? Not Anymore!

Google's is investing big in AI and announced last October that RankBrain, it's 'deep [machine] learning' AI will be overseeing the core...

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I think, therefore I am punk!

I love the article in this week's Guardian on punk v rave and how it mirrors society; the  individualism of punk pitted against the more...

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And then, just like that, she was gone... [Innovation challenge for marketers]

Ben hurries into his home office and is surprised to see Clare already sitting in the seat next to him. Clare looks him in the eye, and...

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Is Mike Ashley a PR genius?

This week, Sports Direct founder Mike Ashley met with MPs on the Business Committee  to discuss the treatment of his employees. In...

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The influence of influencers

Consumer brands have, for some time, cottoned on to the fact that consumers listen to those who they can relate to; they don't trust...

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Who run the world? (Tech) brands!

Millward Brown's annual BrandZ Top 100 Most Valuable Global Brands ranking is out. Just like last year, tech brands dominate the top...

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Programmable marketing - the age of personalisation

As humans we like to feel different, and be treated differently, to the person sat next to us on the tube. Its human nature, and it is...

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How can banks turn customers into brand advocates?

Brand advocacy is the buzzword on every marketer's lips, and for good reason. Brand advocates are the most important customer segment you...

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Zika causes PR disaster for already crisis hit Olympics

First it was an economic crisis, then a governmental meltdown and now a public health emergency. Things aren't going too well for the...

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The future of print - will it survive?

This excerpt from PR Week indicates that many PR global leaders think that printed media will survive the digital revolution. I have just...

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PS, I love you

In one of my favourite ever articles a HexJam journalist, Ralph Jones,  decided to mess with PRs minds for one month by signing off all...

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We should all seek forgiveness - like Banksy

I love that a bunch of primary school kids in Bristol returned to school yesterday to find one of their walls emblazoned with a...

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RIP Ali - float like a butterfly, sting like a bee

I am leary about even daring to write about the death of Muhammad Ali, appropriating his brilliance for the sake of a soundbite... but...

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Appy go lucky

Have you ever wanted to see what you would look like when mixed with your favourite celebrity or Sports personality? Well Jake Marshall...

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Bodyform looks to tackle the 'last taboo' for women in sport

Since going live last week, the new Bodyform ad 'Blood' has been hugely popular. And for good reason. Its message is simple, clear and...

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The Future of Elections

In a world where jobs are increasingly being replaced by robots, are our leaders next?  In 20 years time, AI will have passed a point...

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GIFs - the ultimate guide for marketers

As marketers we are on the pulse and are fast to react to growing trends, and this means our industry moves at an incredibly fast pace....

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What is in a name?

For a number of years now we have not talked about Flagship Consulting being a public relations consultancy. We refer to ourselves as...

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